There aren’t many engineers that become marketers but there aren’t many like Adam Arcus, Director of March For Science Chicago. Graduating from the University of Illinois in Mechanical Engineering, Adam was an accomplished applications engineer in power and automation. However, he saw a disconnect in how the public received complex information and how it was presented. Utilizing his natural talent for visual storytelling, he led global marketing efforts in HVAC and Water and started content strategy consulting. Adam sees nearly every detail of beautiful chaos in organizing a movement and directing narratives. He was inspired to organize the March for Science Chicago by his love for science, his sense of community and justice, and his desire to see Chicago recognized for the science city it is. He believes “a scientific heart beats in the chest of the city of broad shoulders.” At home and abroad, Adam loves good coffee, high quality scotch, his playful chocolate lab and his perfect wife. He hates business socks.